• What a Character!: 20th Century American Advertising Icons

What a Character!: 20th Century American Advertising Icons

( Review 38 )
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From the Jolly Green Giant to bumbling Cap'n Crunch, advertising characters are as much a part of twentieth-century America as the familiar products they symbolize. Culled from one of the world's most extensive collections of promotional product icons, What a Character! presents a nostalgic assortment of advertising figures, including some of the most popular characters ever created. Lively, full-color photographs and an informative text offer an entertaining look at the remarkable history and enduring design of these pop culture icons, with their timeless appeal for consumers of all ages.

Book Description

From the Jolly Green Giant to bumbling Cap'n Crunch, advertising characters are as much a part of twentieth-century America as the familiar products they symbolize. Culled from one of the world's most extensive collections of promotional product icons, What a Character! presents a nostalgic assortment of advertising figures, including some of the most popular characters ever created. Lively, full-color photographs and an informative text offer an entertaining look at the remarkable history and enduring design of these pop culture icons, with their timeless appeal for consumers of all ages.

Book Detail

  • Book Title

    What a Character!: 20th Century American Advert...

  • Author

    Warren Dotz, Jim Morton

  • Book Type

    Business And Accounts

  • Date Published

    May 1, 1996

  • Specification

    Management And Technology

  • Pages

    131 Pages

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