• Marketing Management [with MyMarketingLab & eText Access Code]

Marketing Management [with MyMarketingLab & eText Access Code]

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Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.

Book Description

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.

Book Detail

  • Book Title

    Marketing Management [with MyMarketingLab & eTe...

  • Author

    Philip Kotler, Kevin Lane Keller

  • Book Type

    Business And Accounts

  • Date Published

    ,

  • Specification

    Management And Technology

  • Pages

    Pages

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